This was the second email in a series of emails that was sent promoting the Accountability at Work landing page. The reason I was assigned this job was that the previous email didn't get the response the client wanted.
After several conversations with the client, I was able to convince them to shorten the text and allow me to use more visuals then the previous email.
As a result of these decisions, the response rate was off the charts, especially compared to the previous email. The client was very happy.