Avid has a huge presence at NAB (National Association of Broadcasters), and everyone in Avid's creative team has to be involved. My responsibility was the design and production of the booth graphics. This involved a lot of meetings with both the Events team and the various divisions who would be featured at NAB. I also would have regular reviews with the creative director and head of marketing. The schedule was always high pressure, but I successfully delivered the booth graphics on time, year after year.